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CAREER FOCUS: THE COPYWRITER
In this issue, we focus on
the role of the wordsmith and what they do to help your business grow
How much writing do you do
in your business? Who does it? And more importantly, are the words being used
bringing in more business? Copywriting
is much more than writing. An experienced copywriter can craft a message that
speaks directly to your target audience andconvincesthem to take action by
either buying your service or product, subscribing to your newsletter or even
making a donation.
What is copywriting?
Copywriting is the skill - and field of work - whereby people write sales promotions and other marketing materials for products, services, fundraising campaigns, etc.It is the craft of writing persuasive messages that prompt people to take action (buy something, inquire about a service, download a free eBook, donate to a cause, etc.).
Copywriting is a skill that\Zs needed EVERYWHERE today. It\Zs used in thousands upon thousands of materials and messages sent out to reach specific audiences, around the clock, every day. Everything that you have read today was probably written by a copywriter.
What does a copywriter do?
A copywriter speaks to clients, writes a brief to send to clients, does lots of research and then writes copy for just some of the following areas:
v Emails
v Social media posts
v Research
v Manage projects
v Proofread
v Advertising and marketing
v Public relations
v Technical materials
v Speeches
v Editing what others write
v Ghostwriting
v Audiovisual and broadcasting
v Website copy
v Case studies
v White papers
v Grants to raise money
v Collateral materials
The role of a copywriter is an important one and all businesses will use one at some point. Copywriters can work inhouse or be hired on a freelance basis. Many business owners discount the importance of a good copywriter, thinking that anybody can write. The truth is, it takes an expert copywriter to get good results for your business.